Kanna, Sceletium tortuosum, a succulent plant native to South Africa, has a long history of traditional use for its mood-enhancing and empathogenic properties. Known for its ability to elevate mood and reduce stress, Kanna is increasingly sought after in the modern wellness and herbal markets. Its application in powders, capsules, and tea blends makes it a versatile product, ideal for brands looking to expand their range with something that offers both historical depth and contemporary relevance. Kanna's growing popularity in the West as a natural mood booster is an opportunity for forward-thinking retailers.